• 社交媒体直播战:坐等微信一统天下

    互联网+ > | Time Weekly - 2016-08-30 02:37:52
  • [摘要] 手机牛牛软件熊猫TV副总裁庄明浩透露,微信相关功能已经开发好,“但这功能最后到底上不上,我估计还是张小龙自己要做些取舍和内部博弈”。

    时代周报特约记者 陆一夫 发自北京

    DANGZHIBOKUAGUOPCSHIDAIJINRUYIDONGHULIANHOU,WANGHONGHEXIUCHANGBUZAISHIZHIBODEWEIYINEIRONG,“ZHANGWEIXIAOYING”RANGCAIJING、TIYU、YOUXIDENGXIFENLINGYUTONGGUOZHEIYIXINXINGCHUANBOSHOUDUANHUODEDALIANGGUANZHU。YUCITONGSHI,DALIANGDEZIBENCONGO2OXIANGMUZHUANXIANGZHIBO,JIHUMEIYIGEYUZHIBOZHANBIANDECHUANGYEGONGSIDOUDEDAOLETOUZIZHEDEQINGLAI。SHUJUXIANSHI,MUQIANSHICHANGSHANGYIJINGYOUCHAOGUO200JIAZHIBOPINGTAI,WANGLUOZHIBOYONGHUGUIMOYIJINGDADAO3.25YI,YONG“QUANMINZHIBO”LAIXINGRONGSUOYANFEIXU。

    YIXILIEDESHUJUDOUZAIZHENGMING,NEIXIECENGJINGBEIWEIXINYADECHUANBUGUOQIDESHEJIAOMEITI,JIEZHEZHIBODEDONGFENGZAICIHUIDAOWANGMINDESHIYELI。JINNIANDIERJIDU,MOMOTONGGUOZHIBOHESHIPINYEWUYINGLI5790WANMEIYUAN,ERQIEYUEHUOYUEYONGHUGUIMOZHONGHUIZENGZHANGGUIDAO;XINLANGWEIBOZEPILU,ZIMEITIZAIWEIBOSHANGDERIJUNSHIPINFABULIANGBIDIYIJIDUZENGZHANG38%,DIERJIDUWEIBOSHIPINRIJUNBOFANGLIANGHUANBIZENGZHANG235%。

    AIMEIZIXUNCEOZHANGYIXIANGSHIDAIZHOUBAOJIZHEBIAOSHI,SHICHANGSHANGYOUCHAOGUO200JIAZHIBOPINGTAI,DANZHIYOUMOMOHEWEIBODENGSHAOSHUGONGSISHIXIANYINGLI,YUANYINZAIYUZHIYOUZHENSHIDEHUOYUEYONGHUGUIMOCAINENGDAILAIFUFEISHOUYI。TARENWEI,JINRUZHIBOSHICHANGDESHIJIANCHUANGKOUYIJINGGUANBI,DANJIYUMUQIANYIYOUDEYONGHUGUIMO,WEIXINRUJUZHIBOSHICHANGDINGBIQUDECHENGGONG。“BUGUOWEIXINTUANDUIKENDINGHUIKAOLVXINXIGUOZAIDEWENTI,XIANGXINZHIBOJIANGHUIYICHAJIANDEFANGSHIQIANRUWEIXIN,ERBUHUIKAITONGYIJIRUKOU。”

    “MUQIANDASHANGFENCHENGHAISHICHUJIDEYINGLIMOSHI,DAYUEZHANZHIBOXINGYESHICHANGYINGLIDE1%,SHOURUGENGDUODELAIZIGUANGGAOHEDIANSHANGDAOLIU,BILIGAODA70%ZUOYOU。”ZHIXINGZIBENFUZONGCAIWUXIAODONGRENWEI,ZHIBOPINGTAIXUYAOTONGGUOIPZIYUANDETOURUYIXIYINFUFEIYONGHU,ZUIZHONGCHANSHENGGENGDUODEYANSHENGCHANPIN。TAGAOSUSHIDAIZHOUBAOJIZHE,XINXINGLINGYUDADUOSHUYUCUFANGSHIFAZHANXINGYE,JIAQIANGZHIBOXINGYEDEJIANGUANDUIZHENGTIFAZHANSHILIDAYUBI,ZHEIDUIZIBENSHICHANGDEJIERUSHIYIZHONGBAOZHANG。

    陌陌直播翻身仗

    CONGYIJIAYUANBENYIKAOMOSHENGRENSHEJIAOXINGQIDESHEJIAOMEITI,DAOYIMINGXING、WANGHONGWEIYINGLIDIANDEZHIBOPINGTAI,MOMOZHIYONGLEBANNIAN。

    GENJUMOMOJINNIANDIERJIDUCAIBAOXIANSHI,MOMOJINGYINGSHOUDADAO9900 WANMEIYUAN,TONGBIZENGZHANG 222%;JINGLIRUNWEI 2320 WANMEIYUAN,SHIMOMOFUMEISHANGSHIYILAILIANXU 6 GEJIDUSHIXIANYINGLI。

    RANERZIXIFENXIYINGSHOUJIEGOU,KEYIFAXIANMOMOZUIDADEYINGLILAIZIZHIBOYEWU。MOMOPILUDESHUZIXIANSHI,130 WANZHIBOFUFEIYONGHUWEIMOMOGONGXIANLE5790WANMEIYUAN,ZHANZONGYINGSHOUJIEJIN 60%,ZHEIYISHUZISHIHUANJUSHIDAI(YY)QIXIADEHUYAZHIBOERJIDUYINGSHOUDESANBEIZHIDUO。

    YAOZHIDAO,MOMOQUNIANDISIJIDUGANGTUICHUZHIBOYEWU,QIYINGSHOUBILIXIAODEKEYIHULVEBUJI,RANERZAIJINNIANDIYIJIDU,ZHIBOYEWUYICHAOGUOHUIYUANSHOUFEIHEYIDONGYINGXIAO,CHENGWEIMOMODIYIDAYINGSHOULAIYUAN。

    ZHIBOYEWUDEGONGXIANBUZHIYUYINGSHOU,ERSHIZHONGXINJIHUOLEMOMODEYONGHUHUOYUECHENGDU。ZAIZHIBOYEWUZHIQIAN,MOMOZAOYIDANHUALESUOWEI“SHENQI”DEXUETOU,DANZHAOBUDAOHESHIDEFALIDIAN,QUNIANTUICHUDE6.0BANBENZHUDAXINGQUQUANBINGWEINENGWANHUILIUSHIYONGHU,YUEHUOYUERENSHUYIDUCONG7800WANXIADIEZHIBUZU7000WAN。

    DANZAIGUOQUYINIANNEI,MOMOLUXUFABULEDONGTAISHIPIN、ZHIBO、SHIKEDENGYUSHIPINXIANGGUANDEGONGNENG,MOMODEYUEHUOYUERENSHUZHONGXINZOUGAO,JINNIAN4YUEZHIBORUKOUFANGJINYIJIRUKOUHOUJIASUHUOYUEDU,MUQIANYUEHUOYUERENSHUYIJINGSHANGSHENGZHI7400WAN。

    SUIRANYIZHISHOUDAOWEIXINHESHOUQDEYAZHI,DANMOMODEYONGHUGUIMOPOWEIKEGUAN,SHIMUQIANGUONEIDISANDASHEJIAOMEITIPINGTAI。BUGUOZAITANSUOSHANGYEHUADEGUOCHENGZHONG,MOMONANYIJIANGZHEIXIEJUDALIULIANGJINXINGBIANXIAN。QUNIANMOMOCENGYIDUYAZHUO2OFANGXIANG,XIWANGTONGGUOYUALIHE58TONGCHENGDEHEZUOTIGAOBIANXIANCHENGDU,DANDAODIANTONGDEQINGKUANGBUSHENLIXIANG,XIANGFANHUIYUANFUFEIHEYIDONGYINGXIAOYEWUSHIXIANLEYINGLI。

    ZHIBOYEWUYUANBENBUZAIMOMODEJIHUAZHIZHONG,DANANZHAOFUZONGCAIWANGTAIZHONGDESHUOFA,MOMODEXUEXIDUIXIANGSHIFacebook,MUQIANHOUZHEDEYIDONGYINGXIAOZHANZONGYINGSHOUBILIDADAO95%,“MOMOXUYAOJUJIAOYUANSHENGGUANGGAO,ZAIXINXILIUSHANGXIAGONGFU”。

    DUIMOMOERYAN,ZHIBOZHISHIGANGGANGKAISHI。ZAIZUIXINDE7.0BANBENZHONG,MOMOBENCITUICHUSHIPINFENXIANGGONGNENG“SHIKE”,YONGHUKEYIPAISHEYITIAOSHIZHANGBUCHAOGUO10MIAODEDUANSHIPIN,BINGZAISHIPINSHANGTIANJIAWENZI、QUWEITIEZHIJISHOUHUITUYA。MEITIAO“SHIKE”KEYISHEZHIBAOCUNSHIJIAN,ZUIZHANGBUCHAOGUO24XIAOSHI,HAOYOUKEYIDUI“SHIKE”DASHANGXUNILIWU,HUOFASONGXIAOXIJIAOLIU。

    手机牛牛软件“SHIPINZHIBOZHENGZAISHIMOMOSHANGDESHEJIAOCHANGJINGDUOYANGHUA。LIYONGZHEIXIEQUANXINDESHEJIAOCHANGJING,WOMENKANDAOLEMIAOZHUNXINYONGHUQUNTI,KAITUOSHEJIAOHEYULEXINGYEXINLINGYUDEJIHUI。WOMENYOUZHEMINGQUEDEWEILAILUXIANTU。XIANGDUIYUYIWANG,WOMENGENGZHUANZHUYUZHIXINGYOUXIANZHANLVE。”ZAICAIBAOHUIYISHANG,MOMOCEOTANGYANKENDINGLEZHIBODEZUOYONG。

    SUIZHEMOMOXIANGYIXIANCHENGSHIYIWAIDEDIQUBUJU,ZHEICHANGZHIBOSHENGYIHUIYUEZUOYUEDA。

    大部分直播平台亏损

    ZAIZHIBODEFENGKOUSHANG,MOMOBUSHIGULI,TONGYANGSHEZULESHIPINHEZHIBOYEWUDEXINLANGWEIBOYEZHUANDEPENMANBOMAN。WEIBODEERJIBAOXIANSHI,GONGSIDANGJIJINGYINGSHOU1.469YIMEIYUAN,TONGBIZENGZHANG36%,GUISHUYUWEIBODEJINGLIDA2590WANMEIYUAN,TONGBIZENGZHANG516%。CAIBAOHAIPILU,ZIMEITIZAIWEIBOSHANGDERIJUNSHIPINFABULIANGBIDIYIJIDUZENGZHANG38%,DIERJIDUWEIBOSHIPINRIJUNBOFANGLIANGHUANBIZENGZHANG235%。ERQIEJINRIXINLANGWEIBOHAILASHANGWURENJIJUTOUDAJIANGCHUANGXIN,JIANGHOUZHEDEHANGPAIWURENJICHANPINJIDIMIANPAISHESHEBEIZUOWEIZHIBOSHEBEIJIERUWEIBOZHIBO。

    手机牛牛软件AIMEIZIXUNCEOZHANGYIXIANGSHIDAIZHOUBAOJIZHEBIAOSHI,SUIRANZHIBOPINGTAIZHONGDUO,DANZHENZHENGSHIXIANYINGLIDEZHISHISHAOSHU,ZHUYAOYUANYINZAIYUZHIBOPINGTAIDESHUJUZAOJIAYANZHONG。“MOMOHEWEIBODEYINGSHOUBIAOXIANBUSU,SHIJIYUQIZHENSHIDEHUOYUEYONGHUGUIMO,ZHIYOUXINGCHENGWENDINGDEFUFEIQUNTI,ZHIBOPINGTAIDEDASHANGFENCHENGMOSHICAIDEYICHIXUXIAQU。”

    MUQIANZHIBOPINGTAIDEYINGLIMOSHIZHUYAOKAOYONGHUGOUMAIXUNILIWUDASHANG,ZHIBOPINGTAIKEYICONGZHONGCHOUCHENG。SUIRANHAIKEYILIYONGLIULIANGGUANGGAOHEYOUXIFENCHENG,DANDABUFENZHIBOPINGTAIRENGWUFAFUGAIKUANDAIHEZHUBOQIANYUECHENGBEN,CHUYUKUISUNZHUANGTAI。

    ZHIXINGZIBENFUZONGCAIWUXIAODONGGAOSUSHIDAIZHOUBAOJIZHE:“DASHANGFENCHENGHAISHICHUJIDEYINGLIMOSHI,DAYUEZHANZHIBOXINGYESHICHANGYINGLIDE1%,SHOURUGENGDUODELAIZIGUANGGAOHEDIANSHANGDAOLIU,BILIGAODA70%ZUOYOU。YIAOYUNMINGXINGFUYUANHUIWEILI,ANZHAOSANQIDEBILIFENCHENG,ZHIBOPINGTAIZHINADAO20DUOWAN,RANERTOURUZAIDAIKUANHEXUANCHUANZIYUANSHANGDEZIJINYUANYUANCHAOGUOZHEIYISHUZI。”

    手机牛牛软件ZHIBOCHENGWEIDAGONGSIBIAOPEIYISHIXINGYEGONGSHI,QIHU360DONGSHIZHANGZHOUHONGYIJIUBIAOSHI,ZHIBOJIURUTONGYIWANGDELUNTAN,SHIGEGEWANGZHANDOUXUYAODEBIAODAZIWODEDIFANG,WEILAIZHIBOHUIQIANRUGEGEWANGZHAN、GEGEXINGYE。JUSHIDAIZHOUBAOJIZHELEJIE,JINGDONGJIHUAJINQIKAITONGZHIBOYEWU,ZUIKUAIJIANGYU9YUETUICHU。CIQIANALIYIJINGTUICHUTAOBAOZHIBO,ZHICHIYONGHU“BIANKANBIANMAI”,MEITIANZHIBOCHANGCIJIEJIN500CHANG,QIZHONGCHAOGUOYIBANDEGUANZHONGWEI90HOU。

    微信何时进场?

    手机牛牛软件HULIANWANGJUTOUHECHUANGYEGONGSIDOUZAIJIAJINJINCHANG,RANERZUIRANGRENQIDAIDEYIRANSHIWEIXIN。XIONGMAOTVFUZONGCAIZHUANGMINGHAOTOULU,WEIXINXIANGGUANGONGNENGYIJINGKAIFAHAO,“DANZHEIGONGNENGZUIHOUDAODISHANGBUSHANG,WOGUJIHAISHIZHANGXIAOLONGZIJIYAOZUOXIEQUSHEHENEIBUBOYI”。

    手机牛牛软件ZHANGXIAOLONGDEJINSHENBINGFEIMEIYOUDAOLI,JIANYUWEIXINDEJUDAFUNENG,MEIYICIXIJIESHANGDEGAIDONGDOURONGYICHANSHENGJUDADEYINGXIANG,YOUQISHIFUMIANYINGXIANG,RUWEIXINHONGBAOBIANXIANGCHENGWEIDUBOGONGJU,WEISHANGPOHUAILEPENGYOUQUANDEZHILIANG。WEIXINXIANGDUIFENGBIDESHENGTAIXITONGZHUDINGNANYIXIANGWEIBO、MOMOYIYANG,JIEZHUWAILIDAGUIMOPUKAIZHIBOYEWU。ZAIJIASHANGWEIXINDEXINXIGUOZAIWENTIYIJINGFEICHANGMINGXIAN,ZHIBOGONGNENGSHIFOUHUIJIAJUZHEIYIQUSHIBIRANSHIZHANGXIAOLONGSHOUYAOKAOLVDEWENTI。

    SHISHISHANG,JISHIWEIXINBUGENJIN,TENGXUNZAIZHIBOLINGYUDEBUJUYIJINGRANGWAIJIEYANHUALIAOLUAN。YIFANGMIANTENGXUNDAJUTOUZIDOUYU、LONGZHU、GUAGUADENGZHIBOPINGTAI,LINGYIFANGMIANJIELIANTUICHUNOWZHIBO、HUAYANGZHIBO、 EZHANGtv、TENGXUNZHIBO、QIEZHIBODENGDIXICHANPIN,FENBIEZHUDACAOGEN、MEINV、SHOUYOU、MINGXING、TIYUDENGXIFENXIANGMU,QIZHONGGANGGANGNAXIACLUN15YIYUANRENMINBIRONGZIDEDOUYUZHIBO,ZAICIHUODETENGXUNDELINGTOU。JINJINBANNIANQIAN,TENGXUNJIUCHULE4YIYUANLINGTOULEDOUYU1YIMEIYUANDEBLUNRONGZI。

    手机牛牛软件“WEIXINKAISHEZHIBOGONGNENGDENANDUBUDA,QIYONGYOU7YIGEHUOYUEYONGHU,ZAICIJICHUSHANGNENGZHANJUBUSHAOSHICHANGFENE,BUGUOWEIXINTUANDUIXUYAOKAOLVXINXIGUOZAIDEWENTI。”ZHANGYIGAOSUSHIDAIZHOUBAOJIZHE,WEIXINDEHEXINGONGNENGSHIIM(JISHITONGXUN),YINCIZHIBOGONGNENGGENGKENENGYICHAJIANDEXINGSHICUNZAI。

    手机牛牛软件ZHIDEZHUYIDESHI,ZHIBOXINGYEDEJIANGUANWENTIRIYISHOUDAOYOUGUANBUMENDEZHONGSHI,DUIYUSHEJIAOMEITIERYANSHIYIXIANGBUXIAODETIAOZHAN,DUANSHIPINLUZHI、ZIDINGYICUNCHUSHIJIANDENGCHANPINGONGNENGRONGYICHENGWEISEQINGDENGBUFAXINXIDEWENCHUANG。8YUE17RI,GUOJIAWANGXINBANZAIBEIJINGZHAOKAIZHUANTIZUOTANHUI,JIUWANGZHANLVXINGWANGSHANGXINXIGUANLIZHUTIZERENTICHULEBAXIANGYAOQIU,MINGQUEGUIDINGCONGSHIHULIANWANGXINWENXINXIFUWUDEWANGZHANYAOJIANLIZONGBIANJIFUZEZHI,YANGEZHIXING7×24XIAOSHIZHIBANZHIDU。

    手机牛牛软件MOMOXIANGGUANFUZERENXIANGSHIDAIZHOUBAOJIZHEBIAOSHI,MOMOMUQIANYIZAICHENGDOUJIANLIFENGONGSI,SHUBAIGEYUNYINGZHUANYUANFUZESHENCHAHESHANCHUBULIANGXINXI。JULEJIE,MOMOQIYONGLERENGONGHEJIQILIANGZHONGFANGSHICHULIYONGHUJUBAOXINXI,XITONGBUDUANDIZIDONGXUEXI,ZIDONGBIANBIEWEIGUIXINGWEI,BUDUANTIGAOJUBAOCHULIZHONGXINDEJISHIXINGYUZHUNQUEXING。

    WUXIAODONGXIANGSHIDAIZHOUBAOJIZHEBIAOSHI,XINXINGLINGYUDADUOSHUYUCUFANGSHIFAZHANXINGYE,JIAQIANGZHIBOXINGYEDEJIANGUANDUIZHENGTIFAZHANSHILIDAYUBI,ZHEIDUIZIBENSHICHANGDEJIERUSHIYIZHONGBAOZHANG。

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  • 手机牛牛软件 CAODAO“ZHIBOKEXUEJIA”DE《ZHISHIFENZI》CEOJIZHONGZHANZAIJIESHOUSHIDAIZHOUBAOJIZHECAIFANGSHIBIAOSHI,《ZHISHIFENZI》GAOZHIBOBINGFEISHISHOUWANGHONGYINGXIANG,TAMENZHISHIXUANZELETONGYIZHONGXINGSHIJINXINGKEXUECHUANBOHEKEXUEJIAOYU。

    “ZHUSANJIAOZHEIXIEYIZHIZAOYEWEIZHUDECHENGSHI,ZAIHUANBAODUCHAZHONGKENDINGYAOCHENGSHOUYIDINGDEZHENTONG。DANFOSHANJINGJIBENSHENYEYOUZIJIDEWENTI,ZHONGXIAOQIYEGUODUO,QIECHUZAIWUXUJINGZHENGDEZHUANGTAI,YIDAOJIUDAOYIDAPIAN。

    手机牛牛软件 JINNIANGDPZENGSUYUJISHI6.7%,SHIXIANJIDINGMUBIAOMEIYOUXUANNIAN,ZAI6.5%-7%DEQUJIANNEI。MINGNIANYUJISHIBIJINNIANLVEDI,YINWEIYUJIDICHANJIANGJIANSU,GUOJIMAOYIXINGSHIBURONGLEGUAN。

    “XIHUDAXUEDEDINGWEI,YOULIANGGEGUANJIANCI,YISHIMINBAN;ERSHIYANJIUXINGDAXUE,BUYIGUIMOQUSHENG,YEBINGFEIPUTONGRENDEGAODENGJIAOYU。ZHEIYICI,XIWANGMINJIANYUZHENGFUNENGYOUXIAOHUDONG,ZAIMINJIANLILIANGBANGAOXIAOSHANGYOUSUOPOBING。”

    SHANGRENHOU,LIQIANGLIZHUAXINGZHENGSHENPIZHIDUGAIGE,XIWANGTONGGUOZHIDINGQUANLIQINGDAN,JIEJUEZHENGFUGUANDEGUODUODEWENTI。SHIBAJIESANZHONGQUANHUIJUEDINGTUIXINGDIFANGZHENGFUJIBUMENQUANLIQINGDANZHIDU,RANGZHEJIANGDEZHEIXIANGGONGZUOZHENGSHITISHANGRICHENG。

    JINNIANZHENGFUCHUTAILECIJICUOSHI,ZHEISHIDUIDE,BUSHISHENME“ZOUHUITOULU”DEWENTI。RUGUOJINNIANDIYIJIDUBUJINXINGQIANGCIJIDEHUA,WOMENJISHIJIESHIFANGDEXINHAOJIUSHIZHONGGUOJINGJIYIZHIZAIXIAHUA,NEIWOMENDEZIBENWAILIUHAIZHIDEZHUMA?

    手机牛牛软件 ZAIJINGLILEHUOREDEZHAOSHANGKUOZHANGZHIHOU,HANSHUZICHENGYIYONGYOU10WANRENDEWEISHANGDAILITUANDUI。

    JINGUANDONGMINGZHU“SHOUJIYINIAN5000WANXIAOLIANGMEIWENTI”DEHAOYANRENGZAIERBIAN,DANSHIZHIJINRI,ZUOWEIGELIHUOXIANZHUANXINGDAIBIAOZUOPIN—GELISHOUJI,ZAISHICHANGZHONGDUANSHANGYIRANBUJIANZONGYING。

    GUIMODEKUODAZIRANYIWEIZHETOURUDEZENGJIA,JINGUANZHIFUBAOMEIYOUPILU2016NIANDEMINGQUEBUTIESHUJU,DANRUGUOBAZHIFUBAOKOUBEISHUANG12DEMEIYIGEYOUHUICHANGJINGDOUXIAOFEIYIBIANDEHUA,SANTIANSHIJIANYOUWANGJIESHENG1387YUAN。

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