• “三鹿事件”十年后:国产婴幼儿奶粉抽检合格率达99%

    宽读 > | Time Weekly - 2018-10-09 11:25:35 来源:每日经济新闻
  • WEN/HUAANG SUNJIAXIA

    如今,10年过去了,国产婴幼儿配方奶粉质量已显著增强。在2018中国奶业20强峰会上,国家市场监督管理总局有关人士表示,当前国产婴幼儿配方奶粉质量正处于历史最好时期,近三年抽检合格率达到99%以上。

    2008NIAN,“SANLUSHIJIAN”BAOFABINGHONGDONGQUANGUO,XIAOFEIZHEBUJINTANSANJUQINGANSEBIAN,ERQIEGUOCHANYINGYOUERPEIFANGNAIFENYECENGSHIQULEXIAOFEIZHEDEXINREN,DIAORUGUDI。

    手机牛牛软件RUJIN,10NIANGUOQULE,GUOCHANYINGYOUERPEIFANGNAIFENZHILIANGYIXIANZHUZENGQIANG。ZAI2018ZHONGGUONAIYE20QIANG(D20)FENGHUI(YIXIAJIANCHENGD20FENGHUI)SHANG,GUOJIASHICHANGJIANDUGUANLIZONGJUYOUGUANRENSHIBIAOSHI,DANGQIANGUOCHANYINGYOUERPEIFANGNAIFENZHILIANGZHENGCHUYULISHIZUIHAOSHIQI,JINSANNIANCHOUJIANHEGELVDADAO99%YISHANG。

    11.jpg

    JINRI,《MEIRIJINGJIXINWEN》JIZHEZOUFANGBEIJINGSHINEIDAXINGCHAOSHIHEMUYINGYONGPINDIANFAXIAN,WULUNPINPAIHAISHIZHONGLEI,QIHUOJIASHANGDE“YANGNAIFEN”DUOYUGUOCHANYINGYOUERPEIFANGNAIFEN。YOUCHAOSHIGONGZUORENYUANBIAOSHI,GUOWAIPINPAINAIFENMAIDEGENGHAO。ZAIJINGDONGSHANGCHENG,XIAOLIANGPAIMINGQIANERSHIDEYINGYOUERPEIFANGNAIFEN(1DUAN)ZHONG,ZHIYOUSANKUANWEIGUONEICHANGJIACHANPIN。

    “质量正处历史最好时期”

    JULI2008NIAN“SANLUSHIJIAN”YIYOUZHENGZHENG10NIAN。

    JINGUANSHANGSHUDAHUIYICHENGZHONGBINGMEIYOUSHEJIDAODANGNIANDEYITI,DANDANGGUOJIASHICHANGJIANGUANZONGJUSHIPINSHENGCHANJIANGUANSISIZHANGMACHUNLIANGJIANGCHU“DANGQIANGUOCHANYINGYOUERPEIFANGNAIFENZHILIANGZHENGCHUYULISHIZUIHAOSHIQI”SHI,TAIXIAXIANGQIYIPIANZHANGSHENG。

    ZHONGGUONAIYE,YOUQISHIGUOCHANYINGYOUERPEIFANGNAIFENXINGYE,CIKEZHENGXUYAOWEIZIJIZHENGMING。

    JINQI,YOUZHONGGUONAIYEXIEHUIHENONGYENONGCUNBUNAIJINAIZHIPINZHILIANGJIANDUJIANYANCESHIZHONGXIN(BEIJING)GONGTONGFABUDE《ZHONGGUONAIYEZHILIANGBAOGAO(2018)》XIANSHI,QUNIANWOGUOYINGYOUERPEIFANGRUFENCHOUJIANHEGELVWEI99.5%,SANJUQINGANDENGZHONGDIANJIANKONGWEIJINTIANJIAWUCHOUJIANHEGELVYIJINGLIANXU9NIANBAOCHIZAI100%。

    手机牛牛软件RANER,NONGYENONGCUNBUFUBUZHANGYUKANGZHENZAIJINNIAND20FENGHUISHANGJIESHAO,JIN5NIANJINKOURUZHIPINYIJINGZHANJULEXINZENGXIAOFEISHICHANGDE80%。JUZHONGGUONAIYEXIEHUIGUANWANGSHUJU,2017NIANQUANNIANWOGUOJINKOUYINGYOUERPEIFANGNAIFEN29.6WANDUN,TONGBIZENGZHANG33.7%。

    国外品牌更受消费者追捧

    《MEIRIJINGJIXINWEN》JIZHEJINRIYIXIAOFEIZHESHENFEN,ZOUFANGLEBEIJINGSHINEIDUOJIADAXINGCHAOSHIHEMUYINGYONGPINZHUANYINGDIAN,FAXIANGUOCHANYINGYOUERNAIFENZAIXIANXIALINGSHOUDUANDEPUHUOLIANGSHANG,MINGXIANSHAOYUGUOWAIPINPAI。

    ZAIBEIJINGFENGTAIQUYIJIAYONGHUICHAOSHINEI,JIZHEFAXIANHUOJIASHANGDEYINGYOUERPEIFANGNAIFENZONGGONGYOU8GEPINPAI,GUOCHANPINPAIYILIJINLINGGUAN、FEIHEHEBEIYINMEIZHANJULEQIZHONG3XI。DANCHAOSHIGONGZUORENYUAN(FEICHANGJIAJINZHUCUXIAOYUAN)ZEYOUXIANXIANGJIZHETUIJIANLEHUISHIPINPAIDECHANPIN,CHENGQISHIZHEIYIJIADIANZHONGCHUHUOLIANGZUIDADEPINPAI。

    ZAIBEIJINGCHAOYANGQUJIALEFUCHAOSHISHUANGJINGDIANNEI,YINGYOUERPEIFANGNAIFENXIAOSHOUQUGUIMOGENGDA,DANZENGJIADEPINPAIYIGUOWAIPINPAIWEIZHU。ZAISUNINGHONGHAIZIBEIJINGFENGTAILIUJIAYAOQIAODONGDIAN,YINGYOUERPEIFANGNAIFENHUOJIASHANGSHENZHIMEIYOUCHUXIANRENHEYIKUANGUOCHANNAIFEN,XIAOSHOURENYUANXIANGJIZHEBIAOSHI,RUGUOXIANGMAIGUOCHANNAIFENKEYIZAIQIAPPSHANGWANGGOU。

    手机牛牛软件ERZAIXIANSHANGYIDUAN,YIJINGDONGSHANGCHENGWEILI,XIAOLIANGPAIMINGQIANERSHIDEYINGYOUERPEIFANGNAIFEN(1DUAN)ZHONG,ZHIYOUSANKUANWEIGUONEICHANGJIACHANPIN。

    手机牛牛软件DUICI,RUYEZHUANJIASONGLIANGZAIJIESHOU《MEIRIJINGJIXINWEN》JIZHECAIFANGSHIBIAOSHI,JINNIANLAI,GUONEIYINGYOUERPEIFANGNAIFENCHANGJIASHIZHONGZAIZHENGQUXIAOFEIZHEDEXINREN,BAOKUOJUXINGGONGCHANGKAIFANGRI、ZENGJIAGUANGGAOTOUFANG、XUANCHUANSHANGZHUDONGDUIBIAOGUOWAIZHIMINGPINPAIDENG,QUDELEYIDINGXIAOGUO。

    “DANXIANGYAOCONGGENBENSHANGNIUZHUANZHEIZHONGTAISHIDEHUAHAIHENNAN,ZHEIBUSHIYIGEQIYEHUOZHEYIGEPINPAIDEWENTI。”SONGLIANGRENWEI,XIAOFEIZHEDUIGUOCHANYINGYOUERPEIFANGNAIFENDEXINXINRENGWEIHUIFU。YUCITONGSHI,JIANCHICONGDAIGOUQUDAOWEIBAOBAOGOUMAINAIFENDEYIWEINIANQINGMAMADUI《MEIRIJINGJIXINWEN》JIZHEBIAOSHI,GUOCHANNAIFENJIAGEYEBUBIANYI。

    《MEIRIJINGJIXINWEN》JIZHEZHUYIDAO,GUOCHANPINPAIYINGYOUERPEIFANGNAIFENZAIJIAGESHANGYUGUOWAIPINPAICHAJUBINGBUDA,ZHULICHANPINJIAGEJUNZAI200YUANDAO300YUAN/GUAN(YI800gBAOZHUANGWEILI)。QIZHONGYOUBUFENGUOCHANPINPAIYEYIQIJINKOUNAIYUANWEIMAIDIAN。

    而对于国产品牌定价策略,宋亮表达了自己的看法,一方面近几年国内婴幼儿配方奶粉企业生产成本在持续增高;另一方面企业也希望通过推出高端产品来树立品牌形象。“国产奶粉过去主要在三四线城市的渠道推广为主,但只有转向品牌导向才能彻底恢复消费者信心,这个过程需要大量的资金。”宋亮解释,此举也推高了国产奶粉的最终售价。

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  • ·“三鹿事件”十年后:国产婴幼儿奶粉抽检合格率达99%(2018-10-09)
  • 8YUE6RI,GUOWUYUANYINFA《ZHONGGUO(SHANGHAI)ZIYOUMAOYISHIYANQULINGANGXINPIANQUZONGTIFANGAN》,ZHENGSHIQUEDINGZAISHANGHAIPUDONGLINGANGXINPIANQUXIANXINGQIDONGMIANJIWEI119.5PINGFANGGONGLI、DUIBIAOGUOJIGONGRENDEJINGZHENGLIZUIQIANGDEZIMAOQU。

    JINRI,DUOJIAMEITIBAODAO,YINBAOJIANHUIBANGONGTINGJUEDINGZAIBEIJING、SHANGHAI、GUANGZHOU、SHENZHEN、HANGZHOUDENG32GECHENGSHI,DUI96JIAFANGDICHANXINDAIGUIMOJIAODADEJIGOUKAIZHANFANGDICHANYEWUZHUANXIANGJIANCHAGONGZUO。

    JINRUZONGHEJIAOTONGSHIDAI,ZHANGJIANGLIUYUNEILUDIQUYIJINGCHENGWEIYUEGANGAODAWANQUDEFUDI,BIRUHUNAN、JIANGXI、YUNNAN、GUIZHOU、ZHONGQING、SICHUAN,ZHEIXIEDIFANGDEJINGJIDOUGENYUEGANGAOGENGWEIMIQIE。

    GUOJIATONGJIJUGONGBU2019NIANSHANGBANNIANZHONGGUOJINGJI“CHENGJIDAN”。JUCHUBUHESUAN,2019NIANSHANGBANNIAN,GUONEISHENGCHANZONGZHI(GDP)DADAO45.09WANYIYUAN,ANKEBIJIAGEJISUAN,TONGBIZENGZHANG6.3%。

    JIANGXIANGPINGXUANHUODONGJIANGBENZHECHUANGXIN、YINLING、KAIFANGDEYUANZE,GULIGENGDUODEQIYEHEZHUANYERENSHIGUANZHUHETOUSHENYUTUIDONGWOGUOSHUJUZHILIANGLINGYUDEJINBUHETENGFEIDEXINGLIEZHONG。

    1—6YUEDIFANGBENJISHOURU5.6257WANYIYUAN,TONGBIZENGZHANGJIN3.3%。RUOYI3.3%ZUOWEIPINGJUNXIAN,CHULESHANGWEIGONGBUSHUJUDEXIZANG,QIYU30GESHENGSHIZIZHIQUZHONG,GAOYU3.3%DEJINYOU16GE,14DIDIYUPINGJUNXIAN。

    JIDUIZAIAN、LIANRENMINBIDUIMEIYUANJIQIHUILVSHUANGSHUANGPO7ZUOCHUGUANFANGHUIYINGHOU,8YUE7RI,WANGLUOYOUXIAOXICHENG,YANGXINGJIANGZI2019NIAN8YUE10RIQIJIANGXI0.25GEBAIFENDIAN。DANGWAN,YANGXINGWEIXINGONGZHONGHAOPIYAO,CHENGCIWEIJIAXIAOXI。

    
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