• 十元店”获腾讯、高瓴10亿元投资,名创优品年营收120亿元的秘密

    宽读 > | Time Weekly - 2018-10-15 14:21:03 来源:创业家
  • WEN/LUXUCHENG

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    ZHEIYIKE,KONGPASHI18NIANQIANDEQINGNIANYEGUOFUXIANGDOUBUGANXIANGDE。DANGSHI,TAYINWEIJIAOBUQIXUEFEIBUDEBUZHONGZHUANYIYE,CONGHUBEISHIYANHUOCHEZHAN,BEIZHEMADAI,LUOMODINANXIADAGONG。ERNEIYINIAN,ALIBABACHUANGSHIRENMAYUNHETADESHIBALUOHANZAIBEIJINGERCICHUANGYESHIBAI,ZHUNBEICHEHUIHANGZHOU。

    手机牛牛软件ZUOZAITAIXIAZUIQIANMIANYIPAI、ZUIZHONGJIANWEIZHIYUANZHUODEDOUNA,XIANRENSAIMANJITUANSHANGPINZHONGXINZONGJIAN,DOU,SHENGYU1984NIAN,HUBEIQIANJIANGREN,CONG2005NIANKAISHIZHUISUIYEGUOFU,KONGPAZUINENGLIJIEYEGUOFUNEIXINDEJIAOAO。SHENZHI,YEGUOFUCHANGXIANG,3NIANHOUZIJIDESHANGYEDIGUONIANYINGSHOUHUIDADAO600YIYUAN。TADEDIQILAIZIYUGONGSIQIXIALIANSUOLINGSHOUPINPAIMINGCHUANGYOUPINDECHENGGONG:“NENGLIANGNIANSHIJIANZAIQUANSHIJIEKAI1100JIADIAN,XIAOSHOUETUPO50YI,DISANNIANMUBIAOSHI100YI,QIETONGSHIMANZUXIAOSHOUGUIMO、DIANPUSHUHEQUYUSANGEWEIDUDE,MUQIANZAIQUANQIUMEIYOUDIERJIA,MEIYOUDIERGETUANDUI。”

    出口转内销

    DAIZHETUANDUIQUGUANGRIBEN、HANGUO,ZHEIKONGPASHIHENDUOFUZHUANG、SHIPINDENGPINPAIHELINGSHOUSHANGDECHUANGSHIRENDOUHUIGANDESHIQING,DANNENGZAIGUANGDEGUOCHENGZHONG,“CHAO”HUILAIYIGESHANGYEMOSHI,BINGXUNSUSHIYANDEKONGPABUDUO。

    2012-2013NIAN,YEGUOFUHEDOUNADENGGONGSIHEXINCENG,JINGCHANGQUMEIGUO、RIBENKAOCHAXINXIANGMU,“WOZAIZHONGGUOBUMAIDONGXI,ZAIRIBENHEHANGUOMAIHENDUODONGXI。”DOUNASHUO,WAIXINGDERENDANGRANJUEDESHIRIHANDEDONGXIPINZHIHAO,JIAGEDI,ERXIANGTAMENZHEIYANGDENEIXING,QISHIZHIDAODOUSHIZHONGGUOGONGCHANGZUODE。

    “WEISHENMEWOMENKAIFADECHANPIN,YANSE、PINZHIZONGSHIZUOBUDAONEIZHONGGANJUE,CHAZAINA?”DOUNAYIDIAOYAN,FAXIANWENTICHUZAIDUIJIEDEGONGCHANGBUTONG,JIRIBEN、HANGUODENGWAISHANGGONGHUODEGONGCHANGBUJIGUONEIQIYEGONGHUO。

    手机牛牛软件“ZHONGGUOZHENDEHENGUAI,TONGYANGYIGECHANPIN,WAISHANGQUCAIGOU,BAOJIAKENENG5KUAIQIAN,RUGUOZHONGGUOQIYEQUCAIGOU,BAOJIA15KUAIQIAN。”YEGUOFUGAOSU《CHUANGYEJIA》,HEXINYUANYINSHIWAIMAOSHENGYIMOSHIJIANDANYOUANQUANGAN:HAN、RIDENGWAISHANGBASHEJIGAOJIZHONGGUOGONGCHANG,GONGCHANGANSHEJIJIAGONG,RANHOUWAISHANGBAXINYONGZHENGKAIHAO,YISHOUJIAOQIANYISHOUJIAOHUO。

    ERGENGUONEIQIYEZUOSHENGYI,YINXINGCHENGBENGAO,YIGEWAISHANGCENGGENYEGUOFUSHUOGUOZHEIYANGDEGUSHI:SHINIANQIAN,XIANYIGEJINGXIAOSHANGGENTANAHUO,QIANLIANGCIXINYONGHENHAO,DISANCINALE100WANYUANDEHUOPAOLULE,TACONGCIJIANJUEBUZUONEIMAO。“ZAIZHONGGUOZUOSHENGYI,BADONGXIMAIDIAOBUJIAOBENSHI,BAQIANSHOUHUILAICAISHI。”YEGUOFUGAOSU《CHUANGYEJIA》,ZHUIKUANSHEJIDAOQINGKECHIFAN、XINGHUIDENGZHONGGUOTESEDESHANGYEXINGWEI,HENDUOWAISHANG“GAOBULAI”。

    手机牛牛软件YEGUOFUMINRUIDIYISHIDAO,BAZHEIXIEZHUANGONGRIHANDENGWAISHANGDEWAIMAOPIN,FANGZHAORIHANDEPINPAI(YOUYIKU、WUYINLIANGPIN、DACHUANGDENG)SHEJI,NEIXIAOJIGUORENSHIYIGEJUDADESHANGJI。ZHEIZHONGSHANGYEDEMINRUI,SHIYEGUOFUZHANGQIDEYINGSHANGLIANJIU。2004NIAN,TATINGSHUOGUANGZHOUBEIJINGLUBUXINGJIESHANG10YUANSHIPINDIANRISHOURUBITADEHUAZHUANGPINDIANHAIGAOYIBEI,MASHANGZHAOCHAO,ZAIFOSHANKAILEYIJIA,SHENGYIHONGHUO。

    YEGUOFUSHUO,GUANGJIAOHUIGENBENBUJIEDAIZHONGGUOREN。YOUYICI,DOUNADAOGUANGJIAOHUIDEYIGEGONGCHANGZHANWEICANGUAN,NEIJIAGONGCHANGDEYASHUAZUODEHENPIAOLIANG,LAOBANJINGTIDIDUITASHUO,“NISHILAIXUEXIDEBA,SHIBUSHIBINIMENJIADEZUODEPIAOLIANG?”DOUNABUSHUOHUA,ZHILEZHIPANGBIANDEFANYI,YONGYINGYUGENTAJIANG,MASHANGHENREQINGDIBAOJIA。YEGUOFUKAIWANXIAODISHUO,ZAIGUANGJIAOHUI,ZHUANGYABASHISHANGDENGREN。

    手机牛牛软件YAOSHIXIAN“WAIMAOPINNEIXIAO”,ZUIHAOYOUGEWAISHANGDESHENFEN。YEGUOFUTONGGUOPENGYOUJIESHAO,RENSHILERIBENZIYOUSHEJISHISANZHAISHUN。2013NIAN7YUE,YEGUOFUGENSANZHAISHUNQIAODINGHEHUO,JUEDINGZAI11YUEKAICHUDIYIJIADIAN;8YUE,DOUNAKAISHICHANPINDUANDEZHUNBEI,ERYEGUOFUYIBIANZUODIANMIANZHUANGXIU、HUOJIAHESHEJIDEZHUNBEI,YIBIANJINLUOMIGUZAIRIBENZHUCEGONGSI,9YUELINGWANZHIZHAO。YEGUOFUBUHUIYAN,MINGCHUANGYOUPINZAIRIBENZHUCEGONGSI,QUESHIYOUZHUYUDATONGWAIMAOGONGYINGLIAN。

    手机牛牛软件YOULERIQIDESHENFEN,DOUNADANDUZHAOMULEJIN40RENDECHANPINTUANDUI,DAOCHUQUGONGCHANGTANWAIMAOPIN。DOUNAYOUSHIDUONIANXIAOSHANGPINGONGYINGLIANFENGFU,GANGKAISHIZUODESHIHOU,YINWEILIANGXIAO,YIRANTIANTIANPENGBI:HENDUOGONGCHANGJIANCHIZHIZUOWAIMAOBUZUONEIXIAO;YOUDEGONGCHANGLAOBANJUEDENEIXIAO,FANGDETAIKUAI,CHANPINYIPUGUANGJIUMEIJINGZHENGLILE……ZHEISHIHOU,BUDANDOUNA,JIULIANYEGUOFUYEJINGCHANGQINZITAN。MEIBANFADESHIHOU,YEBUDEBUDAOYIJIADENGPINGTAIXIANJINGOUMAIYIBUFENCHANPIN。

    手机牛牛软件2013NIAN11YUE1HAO,DIYIJIAMINGCHUANGYOUPINDIANZAIGUANGZHOUHUADOUJIANSHELUKAIYE。

    手机牛牛软件NEISHIYIJIAJIAOQUDIAN,SHANGJIADEDIYIPICHANPINDOUNAJUEDEBINGBULIXIANG,SHICHANGFANKUIQUEHENHAO:DIYITIANYINGSHOU1.4WANYUAN,DIERTIAN1.6WANYUAN,DISANTIAN2WANYUAN。ZHEISHENMEGAINIAN?AIYAYATONGYANGWEIZHIDEDIANDANRIYINGSHOUPINGJUNWEI5000-6000YUAN,QUANGUOFANWEINEI,ZUIHAODEDIANCAINENGZUODAOZHEIGESHUIZHUN。 “HENDUOZHONGNIANREN、NIANQINGRENJINQU,HUA100KUAIQIANKEYIMAIYIDADAI,TIDOUTIBUDONGDENEIZHONG,MAIDANDESHIHOUTEBIEKAIXIN。”DOUNAHEYEGUOFUJUEDEZHEISHIYOUZUOTOU。

    销量不好都是产品问题

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    手机牛牛软件BAOYOUTONGYANGXIANGFADERENBUZHIJIZHEYIREN。“MINGCHUANGZAIWOLAOJIAKAILEYIJIADIAN,WOQUJIANCAI,HENDUOLINGDAOKANBUDONG,TASHUO,NIZHEIGEDONGXI(MAI)10KUAIQIAN,QUANBUDOUSUANLIRUNYEJIU10KUAIQIAN,KAOSHENMEZHUANQIAN?DANSHITAWANGLE,YITIANYOUDUOSHAORENMAIDAN?YIXIANCHENGSHIHAODEDIANPINGJUNYITIANYOU2000RENMAIDAN,KEDANJIA30KUAIQIANJIUYIJING6WANKUAILE。”YEGUOFUSHUO,“HENDUOHENYOUMINGDEFUZHUANGPINPAI,ZAIDINGJIGOUWUZHONGXIN,YIGEYUECAIZUO20WANYEJI。”

    手机牛牛软件LIANSUOLINGSHOU,ZUIDADECHENGBENZAIRENGONGHEDIANZUSHANG。YICHENGXIANGPINGDEDIANWEILI,197PINGMI,ZUJINMEIPINGMIMEITIAN20YUAN,MEIYUEYUE12WANYUAN,YUANGONGZONGJI13REN,MEIYUEGONGZI+JIXIAOCHENGBENZAI6-7WANYUAN。CENGKAIGUO1400DUOJIAMEIZHUANGPINLIANSUODIANDETAOSHIHUICEOSUNWEI,ZAIYEGUOFUGANGZAIGUANGZHOUSHENZHENKAICHUZUIZAOYIPIMINGCHUANGYOUPINDIANDESHIHOUJIUHENGUANZHU。TAGAOSU《CHUANGYEJIA》,FUZHUANG、CHUANGPIN、MEIZHUANGDENGPINPAIKAIDESHITILIANSUODIAN,QIMAOLILVHUIZAI45%-50%ZHIJIAN,ERXIANGMINGCHUANGYOUPINZHEIYANGDEDIANPU,PINLEIFENGFU,YINGYEEHUIBIJIAOGAO,MAOLISHIDANGXIAJIANG,“DIXIANSHI25%”。RUAN25%SUAN,NEIMECHENGXIANGPINGDEDIANMEIYUE120WANYUANDEYINGYEE,YUEMAOLIZAI40WANYUANZUOYOU。

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    手机牛牛软件DOUNAYIDIANDOUBUJIHUIYOURENSHUOMINGCHUANGCHAODAPAIGONGSIDECHANGXIAOPIN,“(NISHUO)WODEWAIBAOZHUANGGENNAGEPINPAIHENXIANG,WOYECHENGREN,QUESHIHENXIANG。”DOUNASHUO,MINGCHUANGMAIDECAIZHUANGJIUSHIWEITUOXIANGNAIERDEDAIGONGCHANGSHENGCHANDE,XIANGNAIERCHUSHENMEXINPIN,MINGCHUANGHUIDIYISHIJIANZHIDAO,BINGXUNSUPANDUANYAOBUYAOGENJIN。YOUDEGONGCHANGSHENZHIZHUDONGJIMINGCHUANGTIXINPINFANGAN,“JUYOUYANFANENGLIHESHEJINENGLIDEGONGCHANG,SHIMINGCHUANGYOUPINHEZUOZUIHAODEGONGCHANG。”

    KUAISUSHANGXIN:JUCHENGXIANGPINGTOULU,TADEDIANPINGJUNMEIZHOUDOUHUIYOU2-3KUANXINPINSHANGLAI。YINWEIMINGCHUANGMEILEIDIANYOUGUDINGDEKEQUN, “SHANGXINJIKEHUBUDUANDEXINXIANGAN,TAZONGJUEDE,WOZHEICILAI,NAYIGEXINPINKENENGSHIMEIJIANGUODE,YOUBIANYIYOUSHIHUI,WOXIACILAIGUANGDESHIHOU,YOUFAXIANYIGE。”CHENGXIANGPINGSHUO。ZHEIQISHIXIANGDANGYUTIGAOXIAOFEIZHEDEZHONGFUGOUMAILV。ZHEIYIZHAOYEGUOFUZAIZUOAIYAYADESHIHOUJIUZHANGWO,DANGSHIYEGUOFUCHENGLIPINPAIWEIYUANHUI,AIYAYADETUIXINSUDUCONG45TIANYICITISUDAO10TIANYICI,XIANZAIZUOMINGCHUANGKUAIDAOMEIZHOU2-3KUAN。

    BAOZHUANG“RIHUA”:JUJIESHAO,MINGCHUANGYOUPINSUOYOUDEWAIBAOZHUANGSHEJIDOUYOURIBENYIJIAGONGSISHEJI。ZHEISHIMINGCHUANGYOUPINLIANHECHUANGSHIRENSANZHAISHUNDEZHUYAOZHIZE,MANZUNIANQINGRENHAHANHEHARIDEXINLI。TONGSHIZAOCHENGGENGQIANGDEWAIGUOPINZHI,JIAGEQUERUCIDIDE“FANCHA”GAN。

    手机牛牛软件DAGUIMOMAIDUAN:“WOGENLEIJUNDELINIAN(SHIYIYANGDE),WOMENDEJIAGEYIDINGSHICHAOSHIDESANFENZHIYIDAOWUFENZHIYI,SHISHANGCHANGDESHIFENZHIYI,JIAGEMEIYOUSANBEIYISHANGDECHAJUSHIMEIYOUCHONGJILIDE。”YEGUOFURENWEI,GAOPINZHI、DIJIAGEZUIJUYOUSHASHANGLI。RUSHANGWENSUOSHUO,MINGCHUANGYIRIBENPINPAISHANGDESHENFENCAIGOU,YUANDIYUYIGUONEISHANGJIASHENFENSUOHUODEDECAIGOUJIAGE。WEILEYADIJIAGE,MINGCHUANGYOUPINCAIQULEISIYUXIAOMIDEDAEMAIDUANCAIGOUDEFANGSHI。“XIAOMI(DEDONGXI)BUNENGZAIBIANYILE,JIHUMEIYOUSHENMELIRUN。”DOUNASHUO,ERZAIMINGCHUANG,YIKUANBAOBAO,YIXIAZIXIADAN20WANGE,JIAGEKEYIZUODEHENDI。DOUNASHENZHIJIANYIGONGYINGSHANGNAZHEMINGCHUANGDEDINGDANQUYAZHASHANGYOUYUANLIAOGONGYINGSHANG,“WOYIQIANGENTAZUOYIBAIWAN,XIANZAIGENTAZUOYIQIANWAN,WANQUANKEYIWENTADESHANGYOUYAOLIRUN。”

    找土豪当LP

    2014、2015NIAN,YEGUOFUYIKOUQIZAIQUANGUOKAILE1100JIAMINGCHUANGYOUPINDIAN,YEGUOFUBANEILIANGNIANDINGYIWEI“KAIDIANNIAN”,SHIQIANGZHENDI、CHAHONGQIDESHIJIAN。KUAISUQUANDIDEYUANYINBUNANJIESHI:HAODEDIANPUZIYUANSHIXIQUEDE,DANGNIANGUOMEI、SUNINGYECENGPINMINGPAOMAQUANDI;LINGWAI,MINGCHUANGYAOXIANGYONGYOUJIAGEYOUSHI,BAOZHENGMAOLILVGAOYU25%,GUIMOJINGJISHIBUERTAOLU,BIXUYAOYOUZUGOUDUODEDIANPUZUOSHOUMAICHUJIAO。

    手机牛牛软件YAOSHIXIANRUCIKUAISUDEKUOZHANG,ZHIYINGHENNAN,ZUOWEIXIAOSHANGPINLINGSHOUZHEIYANGDE“CHUANTONGXINGYE”,XIANGYINXINGHUOGUQUANJIGOUNADAQIANKAIZHIYINGDIAN,BUQIESHIJI。NEIZHISHENGXIAJIAMENG。

    SUNWEIPINGJIAYEGUOFUSHUYU“QUDAONENGLITEBIEQIANG”DEREN。ZAOZAI2006NIAN,YEGUOFUJIUTONGGUOJIAMENGLIANSUODEFANGSHI,KUAISUBAAIYAYADESHENGYIZUODAOQUANGUO。ZHIDEZHUYIDEYIGEBEIJINGSHI,2003-2004NIAN,ZAINANFANG,DANSHENGLEYIPILIANSUOJIAMENGPINPAI。ERYEGUOFUBEIHOUHAIYOUYIGEZHUANMENTIGONGJIAMENGLIANSUOFUWUDE“HUBEIBANG”,28SHANGJIWANGDENGHUBEIBANGZHUDAODEJIAMENGWANGZHANFAZHANPENGBO。

    DUIJIAMENGLIANSUOJIAQINGJIUSHUDEYEGUOFUZHEICIQUEBUCAIYONG“JIAMENG”DEFANGSHIKUOZHANG,ERBAXIANZAICHUANGTOUQUANLIUXINGDELPGAINIANYINRU:ZAIYIXIANHESHENGHUICHENGSHI,YOUSHEQU、DITIE、GOUWUZHONGXIN、LVYOUJINGDIANDENGYOUZHIDIANPUZIYUANDETUHAO,BUDANYAONACHUDIANPUHEZIJINJIARUMINGCHUANG,HAIBUNENGGANYURENHEDEJINGYINGGUANLI,RICHANGDIANPUYOUYEGUOFUZHAOMUZHUANYEDETUANDUIZHIGUAN。YEGUOFUSHUO,“TAJIEJUELEWODIANPUZIYUAN,YEJIEJUELEWOZIJINDEWENTI,DANSHIXIANLEWOKAIZHIYINGDIANDEMUBIAO。”ZHEIZHONGMOSHIZHIQIANHAILANZHIJIAYEWANGUO。

    ZHEISHIYEGUOFUZAIZONGJIEZHIQIANAIYAYADEMOSHIJIAOXUNJICHUSHANGDEDAODEJIEJUEFANGAN。ZHIQIANAIYAYAZUOJIAMENG,HEXINZHUANQIANMOSHISHI“JIAMENGFEI”。CHULEDIYIPIHUO,HOUXUMEIGEJIAMENGDIANLAOBANCONGAIYAYADINGSHENMEHUO,SHENMESHIHOUDING,DOUYOUZIZHUJUECEQUAN,YEGUOFUXIANGTUIYIKUANXINFAKA,XUYAOZHUANMENXUNWENJIAMENGSHANGSHIFOUYUANYIDINGHUO,DANGYEGUOFUXIANGZAIZHEIXIELAOBANMEIYUEDEDINGDANLIJIARUYIXIEXINPINHAIXUYAOGENMEIGELAOBANGOUTONG,ZHONGKOUNANDIAO,XIAOLVHENDI。ERMINGCHUANGXIANGYAOBACHANPINJIAGEZUODAOSHICHANGZUIDI,BIXUSHISHIMAIDUANZHI。DAPIXINPINSHANGLAI,RUGUOBUNENGKUAISUPUKAIMAIDIAO,GENBENWANBUZHUAN。

    ERLEIHAILANZHIJIADELPMOSHI,NENGFOUZHUANQILAI,XIYINZHONGDUOLAOBANCANYU,GUANJIANZAIYUDANDIANDEHUIBAOZHOUQI。“HAILANZHIJIAYOUYIDUANSHIJIAN,TADEHUIBAOZHOUQIYAOBIBIEDE(FUZHUANGPINPAIZUODE)HAO,JIUHENQIANGSHI,MEIYOU200WANYUAN,BUGENNIHEZUO。”SUNWEIWEI《CHUANGYEJIA》JIEDU。

    手机牛牛软件YIYIJIA150PINGMIDEBIAOZHUNMINGCHUANGYOUPINDIANWEILI,JIAMENGFEI20WANYUAN,HUOPINBAOZHENGJIN80WANYUAN,ZHUANGXIU、HUOJIADENG50WANYUAN,ZUJIN+LIUDONGZIJIN150WANYUAN,HEJI300WANYUANZONGTOUZI。

    手机牛牛软件YEGUOFUSHEJILEYITAOMEITIANFENQIANDEMOXING:“NIBAZIJIDANGLPJIUXINGLE,WORANGNIXIANGSHOUDANGDIANLAOBANDEGANJUE,WOJINIFENQIAN,BIRUSHUOZUOTIANMAILE10WANYUAN,ANZHAOHEYUEDEBILI38%(XIAOSHOUE)JINI,DIERTIAN3.8WANYUANDANIZHANGSHANG。”ANYEGUOFUDESHUOFA,MINGCHUANGQUANGUODANDIANPINGJUNRIYINGSHOU2WANYUAN,RUGUOMEITIANDOUFEN38%(ZUJINXULPCHENGDAN),YINIANFENDAOYUEWEI273.6WANYUAN,CHABUDUOHUIBEN,SHENGXIADOUSHIZHUANDE。

    手机牛牛软件ZAIXIANZAIDESHITIDIANPUYINGSHANGHUANJINGLI,NENGZUODAOZHEIYANGDEHUIBAOLV,YEGUOFUHUAYUQUANJIDA,“GUOQUSHIZHAOSHANG,ERWOXIANZAISHIJUSHANG,TUIDIAOLEHENDUOKEHU。BIERENPAGUANDIAN,ERWOGULIKEHUGUANDIANHEBANQIAN。SHENGYIBUHAO,WOANPAIWOMENDERENSHANGMENQUQINGKEHUCHIFAN,GENTASHANGLIANGBAZHEIGEDIANPUGUANDIAOHUOZHEBANQIAN。SUOYOUDIANDOUSHIMINGCHUANGZIJIGUANLI,PINGXIAOYUECHADUIWOGUANLIYUEBULI。WOBUPAGUANDIAN,WODEGUANDIANLVHENDI,QUNIANCAIBUDAO6%。”YEGUOFUSHUO。

    手机牛牛软件ZAIBEIJING,MINGCHUANGYOUPINZONGGONGYOU77JIADIAN,ZHIYOU4JIASHIZHIYING,6JIASHIHEZUODIAN,QIYU67JIAQUANBUSHILPDIAN。

    见人就递购物篮

    CHENGNUOMEITIANGENHEZUOHUOBANFENQIAN,GURANSHIWEILEGENGKUAIDIHUYOU“TUHAO”MENGENTAYIQIBADIANXIANKAIQILAI,DANZHEIYEYUANYUYEGUOFUDUIZIJINENGTONGGUOZHIYINGTIXIBAYINGYEEZUODADEXINXIN。

    手机牛牛软件SHANGWENSHUODAODECHANPINCELVEBAOZHENGLEMINGCHUANGZAISHEJI、CHANPIN、JIAGESHANGDEJUEDUIJINGZHENGLI,ZHEISHIQUEBAODIANPUYINGSHOUDEHEXIN,ERYEGUOFUZIRENWEIZAIZHANGQIJINGYINGGUOCHENGZHONGZONGJIECHULAIDEYUNYINGZHAOSHUQUEBAOLEMINGCHUANGYINGLISHUIPINGYIDINGSHIZHUBUZOUGAODE。

    DIANMIANHUANJINGHEFENWEITESEYINGZAO。MINGCHUANGDIANMIANHUANJINGHEFENWEIDETESEDAZAOSHIRANGGUKEXIADANDE“LINMENYIJIAO”。

    手机牛牛软件MINGCHUANGDEDIANDADOUKAIZAIHAODIDUAN,WAIBUDAHUANJINGBUCUO,NEIBUZHUANGXIUZEQUANMIANJIEJIANYOUYIKU、WUYINLIANGPINDENG,CHENGBENDA50WANYUAN。“WOMENDEHUOJIAZHILIANGHENHAO,SHINIANBUBIANXING、BUDIAOQI。”YEGUOFURENWEIZHEIZHONGTOURUSHIZHIDEDE,GUKEYIDAOMINGCHUANGYOUPIN,GANJUEDONGXIKENDINGMAIDEHENGUI,DANYIKANJIAGEYOUHENBIANYI,“ZHEIZHONGJUDADELUOCHAJIUBANINEIXINDEBUXINRENGAN、HUAIYIGANQUANBURONGHUADIAOLE。”

    手机牛牛软件SUNWEIRENWEIYEGUOFUDUIYUDIANPUGOUWUFENWEIDEDAZAOZAOYIHENGAO,YUANLAIAIYAYAJIRENGANJUESHIXIAOGUNIANGGUANGDEDIAN,ERMINGCHUANGJIRENDEGANJUESHIBAILINGDENGZHULIURENQUNGUANGDEDIAN。

    手机牛牛软件MINGCHUANGQIANGDIAOZIXUANSHIGOUWU,JUEBUXIANGDABUFENDEFUSHILIANSUODIAN,DAOCHUSHIDAOGOU,QIANGTUIXIAO,“ZHONGGUORENHENTAOYANGUODUFUWU”,DANMINGCHUANGYEBUHUIXIANG7-11YIYANGCHUNZIXUAN。ZAIMINGCHUANG,DIANYUANDEHEXINZHIZESHISHANGHUO、CHENLIE、GAOWEISHENGHEFANGDAO,CHENGXIANGPINGGAOSU《CHUANGYEJIA》,DIANYUANHAICHENGDANHENZHONGYAODECUXIAOGONGNENG。BIRUMINGCHUANGMEIJIADIANDEMENKOU,DOUYAOQIUZHANYIGEDAIXIAOMIFENG(BIANXIESHIHUATONG)DEDIANYUAN,MEIBANXIAOSHILUNYICI,ANZHAOSHANGPINZHONGXINSHEJIHAODEXINPINTUIJIANHUASHUJINXINGBOBAO,GUKEBUDUODESHIDUANBOBAODEYINLIANGBIGAOFENGSHIDUANSHANGDIAO5-8FENBEI,HEXINSHIWEICHIDIANPUHONGHUORENAODEGANJUE。MEIJIADIAN,TAITOUJIUNENGKANDAOYITAIYEJINGDIANSHIZAISHISHIBOFANGMINGCHUANGXIANGYAOTUIDEHUOPIN。

    DIANYUANHAIBEIYAOQIUZAIDIANZHONGZOUDONGSHIZHUDONGJIGUKEDIGOUWULAN。CHENGXIANGPINGGAOSU《CHUANGYEJIA》,ZHEISHIYIGEHENQIAOMIAODEANSHIXIADANDONGZUO。MINGCHUANGDECHANPINDANJIAJIAODI,RONGYIJIFAGUKEGOUMAICHONGDONG,RUGUOGUKESHOULINALE3-4JIANCHANPIN,MEIYOUGOUWULAN,GUKEJUEDEMEIFANALE,ZAOZAODAOSHOUYINTAIJIEZHANG,YOULEGOUWULAN,GUKEJIANGYIXUANHAODESHANGPINFANGHAO,KEYITENGCHUSHOUJIXUXUANGOU,TIGAOKEDANJIA;RUGUOGUKEHAIMEIKAISHICAIGOU,DABUFENRENZONGBUHAOYISINAZHEDEGOUWULANKONGSHOUERQU。

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    手机牛牛软件GAOXIAODEDIAOHUOTIXI。JIBUHUIQUEHUO,YEBUHUIZAOCHENGKUCUNJIYA,ZHEISHIHENDUOLINGSHOUQIYEZHUIQIUDEJINGJIE。HENGLIANGZHEIGEJINGJIEGAODIDEZHIBIAOSHIHUOWUZHOUZHUANSHIJIAN。MINGCHUANGDEHUOWUZHOUZHUANKEYIZUODAO21TIAN。ZHEISHISHENMESHUIPING?7-11HUOWUNIANZHOUZHUAN14CI,XIANGDANGYU25TIANZUOYOU。ZAIDOUNAKANLAI,DIANPUCHULERENGONG、FANGZU,ZUIDADECHENGBENJIUSHIHUOWU,HUOWULIUZHUANSUDUZHIJIEYINGXIANGMAOLI。MINGCHUANGQUANGUOYOU8GECANGCHUWULIUZHONGXIN,QIZHONGLANGFANGCANGFUZEBEIJING、TIANJIN、HEBEI3GEDIQUDEHUOWUPEISONG。

    手机牛牛软件CHENGXIANGPINGZUOWEIYIXIANDIANMIANDEGUANLIZHE,TAGAOSU《CHUANGYEJIA》,TADEDIAN,MEIZHOUSONGHUO4CI,MEICIGENZHOUBIANSANJIADIANGONGXIANGYILIANGWULIUPEISONGCHE。PEISONGDEHUOPINFENLIANGLEI:1、TEBIECHANGXIAODECHANPIN,YOUDIANZHANGDANDUXIANGMINGCHUANGSHANGPINZHONGXINDEJIDIAOBUXIADAN;2、CHANGGUIDEHUOPIN,YOUJIDIAOBUGENJUDIANMIANRICHANGXIAOSHOUSHUJU,JIASHANGYIDINGDEZENGZHANGLVJINXINGPEIHUO,DIANZHANGHEDIANYUANWUQUANGANYU。

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    尾声:零售+金融梦

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    ZHEIYEXUSHISHOUDAOMEITIDECIJI——MINGCHUANGYOUPIN2014NIAN、2015NIANJIZHONGZAIGUONEIKAIDIAN,CENGZAIQUNIANBEIMEITIZHIYIWEISHANZHAIDERIBENPINPAI。YEGUOFUJIYUKUODAZAIHAIWAIDEDIANPUSHU,ZUOSHIMINGCHUANGYOUPINGUOJIPINPAIDEMINGTOU。LINGWAI,2015NIANZAIHAIWAIKAIDIANCHANGSHIDECHENGGONGRANGYEGUOFUSHOUDAOGUWU。DAOMUQIANWEIZHI,MINGCHUANGYOUPINZAIHAIWAIYUEYOU1100JIADIAN,FUGAIOUZHOU、DISANSHIJIEGUOJIA,2018NIANSHANGBANNIANHAIWAISHICHANGZHONGDUANXIAOSHOUEDA3.8YIMEIYUAN。

    ZAIYEGUOFUDESHANGYEBANTULI,MINGCHUANGYOUPINWUYISHIGENJI。YEGUOFUZAOJIUZAIJINRONGSHANGYOUSUOBUJU,BUDANCHENGWEIGUONEIYIXIEJIJINBIRUTIANSHIWANCHUANGTOUDEHEHUOREN,HAIZIJICHUANGLISAIMANJIJIN,YEYECANYUTOUZIHUOCHUANGBANHULIANWANGJINRONGYEWU,BIRURENRENJINFU、QUEQIANME、FENLIBAODENG。

    “ZUOJINRONG,SHIWEILAIYIGEQIYEZUODAZUOQIANGDEBIAOPEI,WEILAIWOMENDEZHANLVESHILINGSHOUJIAJINRONG,LINGSHOUSHIDAJINRONG,MEITIANSHOUXIANJIN。”YEGUOFUSHUO,ALIYOUWANGSHANGYINXING、ZHIFUBAO、YUEBAODENGJINRONGYEWU,BIZHONGGUOZUINIUDEYINXINGHAIYAONIUBI。

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    WEIFANGZHIGEDI“YILVGUANTING”“XIANTINGZAISHUO”DENGLANZHENG、FUYANZUOFA,SHIXINGCHABIEHUAGUANLIDEDAQIWURANZHILISILU,DANTATONGSHITIXINGYANZHONGWURANQIYE,MOXINCUNJIAOXING,YIDINGHAIYAOANZHAOCUOFENGSHENGCHANYAOQIUGAITINGZETING,GAIXIANZEXIAN。

    WEIFANGZHIGEDI“YILVGUANTING”“XIANTINGZAISHUO”DENGLANZHENG、FUYANZUOFA,SHIXINGCHABIEHUAGUANLIDEDAQIWURANZHILISILU,DANTATONGSHITIXINGYANZHONGWURANQIYE,MOXINCUNJIAOXING,YIDINGHAIYAOANZHAOCUOFENGSHENGCHANYAOQIUGAITINGZETING,GAIXIANZEXIAN。

    手机牛牛软件 7YUE18RI,ZHONGLIANGJITUANZAIJINGZHAOKAIGAIGEZHANLVEZHONGZUQIDONGDAHUI,GONGBULELIANGJIANDASHI:QIYISHIZHENGSHIJIANBINGZHONGFANG,QIERSHIGONGBUGUOYOUZIBENTOUZIGONGSIGAIGESHIDIANFANGAN。

    手机牛牛软件 7YUE18RI,ZHONGLIANGJITUANZAIJINGZHAOKAIGAIGEZHANLVEZHONGZUQIDONGDAHUI,GONGBULEGUOYOUZIBENTOUZIGONGSIGAIGESHIDIANFANGAN。

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